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Have you been giving your email subject lines the careful attention they deserve? Stop thinking of subject lines as titles, headlines or placeholders—think of them as the first step in a long seduction, slowly drawing your recipients in.
When I say that compelling email subject lines can seduce your recipients, I’m not talking seduction in the pick-up-lines-and-hotel-rooms sense of the word—in fact, that’s exactly the wrong way to do it.
Take what you learn to get more creative with your subject lines.
Of course, you won’t be privy to their open rates, but your judgment is valuable in assessing whether you’re keeping up with the pack.
So, you have to nurture a relationship with your recipients so that they already trust you.