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(charged .95 per month when it launched in 1995.) e Harmony, launched in 2000 and marketed toward people seeking long-term relationships, blazed a trail with its prices, charging some of the highest in the industry, says Mark Brooks, a dating-industry analyst and the editor of Online Personals Watch.Of course, there was a business reason for charging low rates in the early days, some experts say: Sites needed to stock the sea of love with fish.Avid Life Media called it “an act of criminality.” Many people are looking for love online, and some — even those who are already married — are looking for hook-ups, but even those who are looking for love should be aware of what lies ahead. Roughly 30 million unique users, or about 10% of the U. population, visit dating sites every month, according to market researcher Nielsen.

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And some sites, like Plentyof and Ok Cupid, offer basic membership for free.

But most subscription sites automatically renew until the customer cancels, and those fees can add up.

The faster they attracted users, the more useful the sites would be, Brooks says.

And paying fees, he says, can have an upside: People may be more likely to actually use a site if they pay for it.

Happn There are so many location-based dating apps, but Happn is really, really location-based.