In 2016, dating apps are old news, just an increasingly normal way to look for love and sex. Of course, results can vary depending on what it is people want—to hook up or have casual sex, to date casually, or to date as a way of actively looking for a relationship.“I have had lots of luck hooking up, so if that’s the criteria I would say it’s certainly served its purpose,” says Brian, a 44-year-old gay man who works in fashion retail in New York City.
The question is not if they work, because they obviously can, but how well do they work? “I have not had luck with dating or finding relationships.”“I think the way I’ve used it has made it a pretty good experience for the most part,” says Will Owen, a 24-year-old gay man who works at a marketing agency in New York City.
But the company’s own research, combined with the the app was also “bleeding users” and had “plummeted to a 1.5 star rating,” which could have had something to do with it.) In advance of their relaunch, they publicized some of their own damning statistics on
“81 percent of Hinge users have never found a long-term relationship on any swiping app”; “54 percent of singles on Hinge report feeling lonely after swiping on swiping apps”; “Only 1 in 500 swipes on Hinge turn into phone numbers exchanged.”Mc Leod has noticed the same waning of enthusiasm that I have.
I don’t believe hookup culture has infected our brains and turned us into soulless sex-hungry swipe monsters. It doesn’t do to pretend that dating in the app era hasn’t changed. Tinder arrived in 2012, and nipping at its heels came other imitators and twists on the format, like Hinge (connects you with friends of friends), Bumble (women have to message first), and others.
Older online dating sites like OKCupid now have apps as well.
“I kinda use it now just for entertainment when I’m bored or standing in lines. I noticed a huge shift in my intentions.”Lawal remembers the exact moment it switched for him.